Journalen
Style guides and wardrobe advice, for her and for him.

Wearing a jacket without looking overdressed
Blazer, bomber or overcoat: simple combinations that make tailoring feel natural on anyone.
Blazer, bomber or overcoat: simple combinations that make tailoring feel natural on anyone.
Why this matters
In the tailoring category, the details that look secondary usually make the difference in real use. This guide gathers the points that come up most often from our customer feedback and store teams: what to know before buying, and what actually holds up over time.
Key takeaways
- Pick a piece for how it will actually be used, not how it photographs.
- Favour materials that develop a patina over those that wear out.
- Keep colour and finish palettes tight for a more cohesive result.
- Live with one piece for a while before buying multiples from the same set.
Our advice
A good purchase confirms itself over the following weeks: the piece naturally finds its spot, daily use kicks in, and it ages in the right direction. If any of those three points is missing after a month, it's probably the wrong call — which is exactly why our return policy stays generous.

The 10 basics every wardrobe needs
From the white shirt to raw denim, the pieces that hold a wardrobe together whoever is wearing them.
From the white shirt to raw denim, the pieces that hold a wardrobe together whoever is wearing them.
Why this matters
In the essentials category, the details that look secondary usually make the difference in real use. This guide gathers the points that come up most often from our customer feedback and store teams: what to know before buying, and what actually holds up over time.
Key takeaways
- Pick a piece for how it will actually be used, not how it photographs.
- Favour materials that develop a patina over those that wear out.
- Keep colour and finish palettes tight for a more cohesive result.
- Live with one piece for a while before buying multiples from the same set.
Our advice
A good purchase confirms itself over the following weeks: the piece naturally finds its spot, daily use kicks in, and it ages in the right direction. If any of those three points is missing after a month, it's probably the wrong call — which is exactly why our return policy stays generous.

Building a capsule wardrobe that works for two
Thirty pieces, two wardrobes, one shared logic: fewer items, better chosen, easier to combine.
Thirty pieces, two wardrobes, one shared logic: fewer items, better chosen, easier to combine.
Why this matters
In the style guide category, the details that look secondary usually make the difference in real use. This guide gathers the points that come up most often from our customer feedback and store teams: what to know before buying, and what actually holds up over time.
Key takeaways
- Pick a piece for how it will actually be used, not how it photographs.
- Favour materials that develop a patina over those that wear out.
- Keep colour and finish palettes tight for a more cohesive result.
- Live with one piece for a while before buying multiples from the same set.
Our advice
A good purchase confirms itself over the following weeks: the piece naturally finds its spot, daily use kicks in, and it ages in the right direction. If any of those three points is missing after a month, it's probably the wrong call — which is exactly why our return policy stays generous.